To launch the new Lexus RX in Europe, we took inspiration from cinema. We made the RX the star of the show, speaking the language of action-packed films to resonate with our audience.

Role: Concept + Art/Creative Direction + Music Supervision
Agency: The&Partnership
Production Company: Rogue Films
Director: Mark Jenkinson
Cinematographer: Bernd Wondollek
Editor: Ian Whitewright
Colourist: Jason Wallis
Sound: Tenthree
Composer:  James Radford