LEXUS LBX — EVERYDAY EXTRAORDINARY / ©2024

"Everyday Extraordinary" is the new creative platform created to launch the Lexus LBX. The film is the foundation of a generative project that allowed artists from different disciplines to augment, remix, and reshape the work. Rooted in contemporary visual culture, the platform will continuously evolve to engage the audience in extraordinary ways.

"Everyday Extraordinary" is the new creative platform created to launch the Lexus LBX. The film is the foundation of a generative project that allowed artists from different disciplines to augment, remix, and reshape the work. Rooted in contemporary visual culture, the platform will continuously evolve to engage the audience in extraordinary ways.

Film —
Director Amber Grace Johnson
Music James Blake

Film —
Director Amber Grace Johnson
Music James Blake

Making the Extraordinary —
Artist Andreas Wannerstedt

Making the Extraordinary —
Artist Andreas Wannerstedt

Making the Extraordinary —
Artist Ulises

Making the Extraordinary —
Artist Ulises

Making the Extraordinary —
Artist Charlotte Taylor

Making the Extraordinary —
Artist Charlotte Taylor

Film —

Role: Creative Direction + Music Supervision
Agency: The&Partnership
Production Company: Smile
Director: Amber Grace Johnson
Cinematographer: Steve Annis
Editor: Giacomo Prestinari
Colourist: Arthur Paux & Salman Laudier
Sound: Factory & Idea Sonora
VFX: Mathematic Studio Paris
Original Music by James Blake - I Want You to Know


Making the Extraordinary —

Role: Creative Direction + Artist Curation
Agency: The&Partnership
Production Company: HOGARTH
Director: Roberto Pérez
Cinematographer: Álvaro Troconiz
Editor: Pablo Marchetto
Colourist: Javier García Monserrat
Sound Engineer: Rodrigo De Castro
VFX Editor: Lluis Gratacos
Original Music by James Blake - I Want You to Know

Film —

Role: Creative Direction + Music Supervision
Agency: The&Partnership
Production Company: Smile
Director: Amber Grace Johnson
Cinematographer: Steve Annis
Editor: Giacomo Prestinari
Colourist: Arthur Paux & Salman Laudier
Sound: Factory & Idea Sonora
VFX: Mathematic Studio Paris
Original Music by James Blake - I Want You to Know


Making the Extraordinary —

Role: Creative Direction + Artist Curation
Agency: The&Partnership
Production Company: HOGARTH
Director: Roberto Pérez
Cinematographer: Álvaro Troconiz
Editor: Pablo Marchetto
Colourist: Javier García Monserrat
Sound Engineer: Rodrigo De Castro
VFX Editor: Lluis Gratacos
Original Music by James Blake - I Want You to Know