"Everyday Extraordinary" is the new creative platform created to launch the Lexus LBX. The film is the foundation of a generative project that allowed artists from different disciplines to augment, remix, and reshape the work. Rooted in contemporary visual culture, the platform will continuously evolve to engage the audience in extraordinary ways.

Making the Extraordinary ↓


Featured artist: Andreas Wannerstedt

Featured artist: Ulises

Featured artist: Charlotte Taylor

Film —

Role: Creative Direction + Music Supervision
Agency: The&Partnership
Production Company: Smile
Director: Amber Grace Johnson
Cinematographer: Steve Annis
Editor: Giacomo Prestinari
Colourist: Arthur Paux & Salman Laudier
Sound: Factory & Idea Sonora
VFX: Mathematic Studio Paris
Original Music by James Blake - I Want You to Know


Making the Extraordinary —

Role: Creative Direction + Artist Curation
Agency: The&Partnership
Production Company: HOGARTH
Director: Roberto Pérez
Cinematographer: Álvaro Troconiz
Editor: Pablo Marchetto
Colourist: Javier García Monserrat
Sound Engineer: Rodrigo De Castro
VFX Editor: Lluis Gratacos
Original Music by James Blake - I Want You to Know