• Lexus - Everyday Extraordinary

  • Lexus - Everyday Extraordinary

  • Lexus - Everyday Extraordinary

Model Launch

Year

2024

Client

Lexus LBX

For the launch of the new Lexus LBX, we envisioned a campaign that revolved around making every interaction with LBX extraordinary. 'Everyday Extraordinary' draws inspiration from contemporary visual culture and formed the basis of a collaborative project that enabled creators from various disciplines to expand on the work.

Role: Creative Direction + Music Supervision
Agency: The&Partnership
Production Company: Smile
Director: Amber Grace Johnson
Cinematographer: Steve Annis
Editor: Giacomo Prestinari
Colourist: Arthur Paux & Salman Laudier
Sound: Factory & Idea Sonora
VFX: Mathematic Studio Paris

Original Music by James Blake - I Want You to Know