• Joy Crookes x Lexus

  • Joy Crookes x Lexus

  • Joy Crookes x Lexus

New Model Campaign




Lexus UX

We've collaborated with the exceptionally talented musician Joy Crookes to set the stage for the launch of the new Lexus UX campaign in Europe. This campaign, spanning the entire continent, embodies a social-first approach that connected with a vibrant, untapped audience.

Role: Concept + Art/Creative Direction + Music Supervision
Agency: The&Partnership
Production Company: Iconoclast
Director: Amara Abbas
Cinematographer: Oliver Millar
Editor: Emma Backman
Sound: Raphaël Ajuelos
Colourist: Mikey Rossiter

More Joy