We've collaborated with the exceptionally talented musician Joy Crookes to set the stage for the launch of the new Lexus UX campaign in Europe. This campaign, spanning the entire continent, embodies a social-first approach that connected with a vibrant, untapped audience.

Role: Concept + Art/Creative Direction + Music Supervision
Agency: The&Partnership
Production Company: Iconoclast
Director: Amara Abbas
Cinematographer: Oliver Millar
Editor: Emma Backman
Sound: Raphaël Ajuelos
Colourist: Mikey Rossiter

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