Everything is changing, from the content to how we consume it. What was new even six months ago now seems utilitarian. 

This was certainly true for the new audience we were challenged to tap into with the launch of the Lexus LBX—a car created to celebrate the individuality of every driver. 

With this in mind, we envisioned a model launch film as the foundation of a generative project that allowed artists from different disciplines to augment, remix, and reshape the work.

Write about the visual culture and how that defined the art.. Write about the music choice.