CUE3 vs The Internet

Toyota

2020


To showcase Toyota's groundbreaking innovations, we leveraged the Toyota CUE3
basketball robot to taunt and challenge real basketball players during the 2019 FIBA
Basketball World Cup hosted in China. This move drew attention on social media,
spotlighting Toyota's top technological innovations.

Role: Art/Creative Direction + Directed
Agency: The&Partnership

Awards:
Webby